Monday, July 20, 2026
The American Equestrian Trade Association (AETA) International Trade Show at Dallas Market Center, the premier global event showcasing English lifestyle products from leading manufacturers, returns August 18-21, 2026, with new corporate showrooms and key brands to buyers from around the world.
The trade show takes place alongside WESA's International Western/English Apparel & Equipment Market, the Apparel & Accessories Market, and KidsWorld, all running August 18-21, to create an unmatched buying opportunity across categories and products.
"Retailers keep asking for more of the quality products that help their stores stand out," said Cindy Morris, president and CEO of Dallas Market Center. "New corporate showrooms, together with complementary brands for the English lifestyle, are turning our August markets and shows into a true one-stop destination for retailers."
WELCOMING NEW EXHIBITORS
DMC's 10th floor, the home of the AETA show temporary booths as well as permanent showrooms, welcomes German Equestrian (WTC 10858) and AJR Sport (WTC 10864), both relocating from the AETA Temporaries into permanent floor space.
EVENTS TO INSPIRE AND CONNECT
All buyers are invited to attend a variety of industry, social, and hospitality events to connect with fellow AETA members.
Daily Events:
Join us for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.
Fuel your morning and your Market strategy with complimentary coffee and lite bites in the AETA Temporaries — your first stop toward discovering standout English and equestrian resources.
Unwind and recharge with a sweet tea in the AETA Temps. This afternoon pick-me-up is the perfect pause between appointments.
Tuesday, August 18
Join Dallas Market Center in celebrating the 10th floor World Trade Center expansion and its new Western & English showrooms with refreshments, live music, and giveaways.
Wednesday, August 19
Explore Dallas Market Center with Samantha Conner of The Boutique Hub, touring Western & English trends across 10th floor showrooms including H Bar C, Wrangler Footwear, Seager, Pendleton, Lovlei Ranch, Howdy Hanny, Shea Baby, and Ferrell.
Saddle up for an unforgettable evening with Dallas Market Center as we kick off the night with live music from Prophets & Outlaws. Enjoy complimentary drinks and mingle with fellow buyers before the lights dim for the Western & English Fashion Show.
Experience the latest in Western and English apparel and accessories at our premier fashion show, then start marking your must-visit list of showrooms and booths for the week ahead.
Prophets & Outlaws return to the stage with their crowd-favorite country sound.
Thursday, August 20
Enjoy an evening of networking with AETA industry professionals over dinner. Single tickets are $25 for a buffet dinner and two drink tickets, with a limited number available at the door; advance tickets are available here.
A full list of events and hospitality are available on the Dallas Market Center website.
SPARK MAGAZINE: SUMMER ISSUE
More than 50,000 customers have received the summer issue of Spark magazine, the stylish pre-market publication highlighting trends, what's new inside the Market Center, and insights from makers and influencers. The latest issue features Meet the Maker profiles on Bruce Erickson of Chacon Belts and Vicki Orr of Vicki Orr Designs, along with a fashion feature spotlighting '70s-inspired looks that pay homage to the American West.
PLANNING AHEAD
For information about all upcoming markets and events, visit the Dallas Market Center website and download the new, completely redesigned Dallas Market Center mobile app. Stay current by visiting Dallas Market Center on Facebook, Instagram, and the DMC Daily Dose blog.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in gourmet and housewares, home décor, holiday/floral, gifts, lighting, and apparel. Inside its dynamic, 5 million-square-foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education, and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday, and floral; the nation's most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center App.