Your Introduction to Selling at Wholesale

You Create Something People Love. Ready To Scale Up Your Business? 

Brands that began online or in local markets have learned that in order to reach thousands of retailers with hundreds of millions of dollars of buying power they need a wholesale plan. We can help.

Are You Ready?

We're ready to walk you through crucial questions about taking your business to the next level

ARE YOU READY TO PRODUCE AT SCALE?

Retailers count on on-time, full orders every time. A maker who can’t deliver consistently loses the account. Learn how to scale up.

IS YOUR PRICING WHOLESALE-READY?

This is the most common surprise for new brands, and the math has to work.

CAN YOUR PRODUCT SELL ITSELF?

Your packaging and product have to sell at a quick glance once on retail shelves.

ARE YOU READY FOR SLOWER PAYMENTS?

Let's talk about how net 30 or net 60 day terms can strain cash flow.

Meet Your Guide to Wholesale

Entrepreneur and former Shark Tank participant Joelle Flynn walks you through what wholesale is, how it works, and whether it’s the right next step for your brand.



Ready for Video 2?

Click the play button below to unlock the second video in the series 

What Happens Next?

1

Learn

Discover why Dallas Market Center is the #1 wholesale marketplace in the U.S.

ABOUT DMC
2

Connect

Talk to our team about your brand, category, and goals.

CONNECT
3

Exhibit

Find the market or trade event that fits your business from the dozens we host each year.

VIEW FULL CALENDAR

A Few Terms Worth Knowing

WHOLESALE PRICE

What you charge a retailer for your product


RETAIL PRICE (MSRP)

What the retailer charges their customer — usually double your wholesale price


KEYSTONE MARKUP

The standard retail markup of 2x the wholesale price


MINIMUM ORDER QUANTITY (MOQ)

The smallest order you're willing to accept from a new retailer


LINE SHEET

A simple document showing your products, wholesale prices, and ordering information — your wholesale calling card


TRADE SHOW / WHOLESALE MARKET

An event where brands and retailers meet in person to discover products, place orders, and build relationships


FAQs

  • How much does it cost to exhibit?

    • Exhibit costs vary by market, category, and space size. The best way to get accurate information for your specific situation is to connect with our team directly — we'll walk you through what options make sense for your brand and budget. There's no obligation in having that conversation.

  • Do I need existing wholesale accounts first?

    • No. Many brands exhibit at Dallas Market Center before they've written a single wholesale order. Trade events and markets in Dallas are as much about discovery and relationship-building as they are about immediate order-writing. Coming in without existing accounts is completely normal — and often the point.

  • Is it too early to think about wholesale?

    • No. Whether you're 6 months or 6 years in, understanding the landscape now helps you make better pricing and growth decisions later.

  • How do I know which market is right for my product?

    • Dallas Market Center hosts markets across gift and home, apparel and accessories, western and equestrian, lighting, and more. When you connect with our team, we'll help you identify the market and timing that aligns best with your category and your readiness. It’s in our best interest, and yours, to offer recommendations best suited for your business.